3 Key Marketing Metrics Every Small Business Must Track Regularly
Small business owners try out various marketing channels (such as social media, emails, content marketing, SEO) and tactics to grow their business. However, unless you measure the performance of your...
View ArticleHow to Improve the Effectiveness of In-Store Marketing
Here come the holidays! If you run a retail store, you know what that means. According to the National Retail Federation, holiday sales represent an average of 20 percent of annual retail sales. For...
View Article3 Ways to Build Brand Awareness for Your Small Business
When you own a small business, the path to success is paved with brand awareness, as it’s crucial that customers know your brand in order for your business to thrive! This should be the primary goal in...
View ArticleHow to Encourage Customer Reviews in Your Marketing Strategy
Marketing strategy has never been a static endeavor. As technologies, markets and customers change, so has the best way to approach marketing. These days, marketing strategies are leaning in towards...
View ArticleHow SEO Helps in Small Business Digital Marketing
Search Engine Optimization, or SEO, is critical to reaching online success for a small business. However, many people don’t know how exactly it can be helpful in their marketing plan. For example,...
View ArticleHow to Craft Mission Statements
It’s not uncommon for entrepreneurs to accidentally mix up mission statements and vision statements. The two may seem similar, but their differences allow each statement to play a pivotal role within a...
View ArticleWhich Music Licenses Do Small Businesses Need?
Have you ever thought about the music that plays inside a restaurant or during an exercise class? Or perhaps music playing amid COVID-19 as people dine outdoors and exercise via virtual classes? It’s...
View ArticleThe Value of Video Content in Uncertain Times
As a global culture, we are going through an unprecedented time. In many countries, technology has provided a way to stay safe and communicated during lockdown. And to do this, organizations around the...
View Article7 Reasons Why a Marketing Plan is a Small Business Essential
What is a marketing plan? A marketing plan outlines the steps to take to get potential customers to purchase your startup’s services and/or products. This plan should lead you through your chosen...
View ArticlePartnership Marketing For Brand Growth: What Small Businesses Need to Know
Marketing trends come and go, but one that looks set to stay is partnership marketing. Presented in a variety of formats, with different types of partnerships and aiming at multiple goals, partnership...
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